Quick Fix vs. Long-Term Value: Understanding Your Service Offerings and Customer Needs

Painkiller or Vitamin?

Have you ever considered whether your service offerings are a painkiller or a vitamin? I’ve been reflecting on this after listening to The Six Figure Hustle by Rachel Rodgers (thanks to my friend Malcolm for the recommendation). In the book, she uses a brilliant analogy: a painkiller service provides a quick fix for your clients’ most pressing problems, offering immediate relief when they need it most. These types of services tend to be seen as VIP, with clients willing to invest more for that instant solution.

On the flip side, a vitamin service addresses customer needs over the long term. While it doesn’t solve problems immediately, it creates gradual improvements and long-lasting benefits which could be a more cost-effective approach. Clients may not feel the impact right away, but they’ll recognise the value as time passes.

Understanding whether your service offerings are painkillers or vitamins helps you better meet your customer needs. Some clients will seek a quick fix for urgent problems, while others are more focused on long-term growth. Finding the right balance can be key to offering the best solution for each client.

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So, what do you think—are your services painkillers, vitamins, or both? I’d love to hear your thoughts!