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Maryna King

The ROI of Writing a Book Relevant to Your Business



Publishing a business book is about more than royalties; it opens doors to visibility, media opportunities, and speaking engagements. While some people may wonder how much do writers make per book, the value of a business book goes beyond the direct financial returns. For business owners, it’s an investment in credibility, authority, and brand recognition. The ripple effect from writing a book can result in new clients, business growth, and access to previously out-of-reach opportunities.


Increased Visibility and Media Opportunities

Writing a book raises your profile, positioning you as an expert in your field. It also makes it easier for journalists, podcasts, and event organisers to feature you as a guest or speaker. Media platforms often seek authors to provide commentary, giving you exposure to new audiences. A published book serves as a calling card, making it simpler to open conversations with people you want to connect with—whether potential clients, collaborators, or industry leaders.


Speaking Engagements and New Revenue Streams

One of the most significant returns on investment from writing a business book is the opportunity to secure paid speaking engagements. Businesses and organisations are often more inclined to invite authors to share their expertise at conferences and workshops. Your book can become part of a package deal, where speaking fees, workshops, and consulting services combine to generate revenue far beyond the book’s sales. In some cases, the financial gain comes not from book sales alone but from the opportunities the book opens.


Using Your Book as a Lead Magnet

A well-written book can serve as a powerful lead magnet, drawing readers from large platforms like Amazon to your website. Inside the book, you can strategically reference your services, encouraging readers to visit your website for more information. This seamless flow allows potential customers to engage with your business on a deeper level, turning casual readers into paying clients. Whether they learn about your services or book consultations, your book becomes more than just content—it’s a tool for growing your audience and business.


Simplifying the Process with Our Workshop

It’s easy to feel overwhelmed at the thought of how to write a book, from generating ideas to structuring content and maintaining momentum. Our book writing workshops break the process into manageable steps, helping you explore different writing a book ideas and create a clear framework to stay on track. We provide guidance on how to organise your thoughts and produce quality content efficiently. Participants walk away with a practical roadmap to complete their book, removing the guesswork from the process.


ROI Through Time-Saving and Strategic Planning

By attending our workshop, you gain access to tools and strategies designed to save you time and make progress without getting stuck in the details. Writing a business book doesn’t have to be an endless or confusing journey—our sessions make sure you start strong and build momentum quickly. For business owners, the time saved in streamlining the process is invaluable.


Get Started with Confidence

Whether you’re wondering how much do writers make per book or just looking for a way to boost your business through a published work, the benefits of getting your ideas onto paper are undeniable. Our workshop helps you focus on the opportunities ahead and offers the support you need to succeed.


As one of the presenters, I show you how AI can assist throughout the process—not by writing the book for you but by helping you build frameworks to organise your ideas, create outlines, and stay on track. AI tools can also assist in refining your work, such as offering suggestions when proofreading or helping you reassess sections for clarity and flow. These tools simplify the writing journey, leaving you more time to focus on crafting your message while maintaining full creative control.


You’ll leave with not just the knowledge of how to write a book but also a clear strategy to make it a valuable part of your business plan.

Read More About Our Workshop

If you're ready to explore "How to write a book" and turn your ideas into reality, join us at our next workshop. We’ll provide the guidance and resources needed to get your book off the ground and help you position it as a powerful tool for business growth.

For more information on Sharon, my talented co-presenter and editor, visit the her website here


Join us for the workshop and take the first step towards writing a book that enhances your reputation, expands your audience, and unlocks exciting business opportunities.

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